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The Entrepreneurial Shift : Americanization in European High-Technology Management Education DJV, MOBI, TXT

9780521840101
English

0521840104
First published in 2004, this volume is a provocative study of how American-led entrepreneurship transformed business education in Europe. Starting with Silicon Valley's high-technology businesses, and examining business schools in France, Germany and the Czech Republic, the book shows how management education shifted in response to an increasingly entrepreneurial business context. Traditionally, training focused on learning about existing models and how to use them to best advantage; there was little room to embrace continuous change. New technologies have been liberating, enhancing variety and change in European business schools. The educational emphasis has turned now to thinking 'outside the box'- embracing technological solutions, and creating organizations in which constant transformation is an everyday phenomenon. This study is an important contribution, and will be of interest to academics, students, and practitioners who are concerned with how and why business is and should be taught today., This book is a provocative study of how American-led entrepreneurship transformed business education in Europe. Starting with Silicon Valley's high technology businesses, and examining business schools in France, Germany, and the Czech Republic, Robert Locke shows how management education shifted in response to an increasingly entrepreneurial business context. His work is an important contribution that will be of interest to academics, students, and business professionals concerned with current thought on what should be taught and emphasized in contemporary business education., This is a provocative study of how American-led entrepreneurship transformed business education in Europe. Starting with Silicon Valley's high technology businesses, and examining business schools in France, Germany and the Czech Republic, the book shows how management education shifted in response to an increasingly entrepreneurial business context. Traditionally, training focused on learning about existing models and how to use them to best advantage; there was little room to embrace continuous change. New technologies have been liberating, enhancing variety and change in European business schools. The educational emphasis has turned now to thinking 'outside the box' - embracing technological solutions, and creating organisations in which constant transformation is an everyday phenomenon. This study is an important contribution which will be of interest to academics, students and practitioners who are concerned with how and why business is and should be taught today.

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